Going Global & Managing Global Businesses Case Study

Acer Creating New Growth Platforms: Will it Sustain Global PC Wars?

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Abstract:
In 2007, Acer emerged as the third largest PC vendor surpassing its Asian rival Lenovo. Acer recorded the highest growth among the top five industry players. It had strategically strengthened its foothold in the US and European markets by acquiring Gateway and Packard Bell. However, in the wake of intense competition and commoditisation in the global PC industry, the market shares of global PC vendors had become highly vulnerable. While Acer was getting ready to challenge Dell, the second largest PC maker in the world, sustaining its very position as the third largest PC maker in the world raised questions in the industry.

Pedagogical Objectives:

• To changing dynamics of the global PC industry
• To he concept of organic and inorganic growth
• To evolution of business models
• To growth strategies in highly competitive industries.

Keywords : Going Global, Globalization, MNCs, TNCs, Global Strategies, Global Expansion Strategies, Emerging Giants, Emerging Giants From Emerging Economies, Emerging Giants Going Global, CEMEX, Growth Strategies, Organic Vs Inorganic Growth Strategies, Related Vs Unrelated Diversification, Mergers & Acquisition, Value Creation at Cemex, Cement Industry, Leverage, Highly Leveraged Firms, The Cost of Going Global